India Reloaded: Inside India’s Resurgent Consumer Market

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This book is not yet featured on Listopia. Community Reviews. Showing Rating details. Sort order. Jan 30, Nishtha rated it it was amazing Shelves: five-stars , author-giveaway , alexandra-torre , thought-provoking , most-recommended , arc-s , a-lot-of-info. Completed it today. My sister who never touches a book if its not compulsory, is reading it.

So you understand Sep 28, Niti Beri rated it it was ok. India Reloaded by Dheeraj Sinha is a good read for anyone trying to understand the psychology and related motivations of the Indian consumer. The book will definitely be more useful to the business decision makers who are new to India. For Indian Marketers this book tells nothing new - it just brings out the facts that are deep rooted in our subconscious, just that we tend to pay little heed to them when we wear a marketer's hat. Chapters are definitely very interesting, however chapter 4 on India Reloaded by Dheeraj Sinha is a good read for anyone trying to understand the psychology and related motivations of the Indian consumer.

Chapters are definitely very interesting, however chapter 4 onwards the same concepts are reiterated to such an extent that reading those chapters becomes a drag. The book is filled with examples that explain the consumers mindset really well. However, I would have loved had more of these examples been drawn from the board rooms than from Bollywood and politics. Agreed, that cricket, movies and politics do reflect the mindset of the Indian consumers but still brands that rode the trends or even those that were misled should have been discussed more.


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Keeping the book's its flaws aside, Dheeraj still deserves an applause for being one of the very few writers who attempt to give us books on consumer behavior that we can relate to. Indian examples are any day better than out of context foreign examples. May 14, Kritika rated it really liked it. Crisp and Informative! Aug 16, Ameya Prakash rated it really liked it. Amazing book which reveals the current happenings of the Indian consumer market.

The author highlights the sentiment of the present Indian market, and helps the reader formulate a general consensus about the same. India Reloaded by Dheeraj Sinha revisits Indian subcontinent as a resurgent consumer market. India, as is known to all of is considered a very hot and potentially viable market for almost all the brands including the local non-brands national and the internationals as well.

Numerous studies and reports have projected a dream that seems to be an up-hill task only after taking a dive but how is it possible? What went wrong? Were these report findings influenced by some non-interested parties? Well, the introspection can land us into several such kinds of questions but only rarely an attempt is made to sort and find an actionable answer or say, a solution that provides us with some clarity of the thoughts and processes.

This book is another attempt by an acclaimed author.


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  • He is an experienced personality in marketing industry, especially in Indian context. With this book, he attempts to clear the air and the misconceptions or technically saying rephrases the report findings and provides a clear demarcation of Indian consumer based on several factors which organizations take into consideration while speculating their entry. Without using any heavy technical jargons and confusing statements laden with huge numerical, he RELOADS his readership with a better understanding about how it works outside the chambers and printed reports!

    Students, experts, professionals, researchers, analysts and the list might go on…this book serves as an entry tool to Indians as a marketable opportunity. Sometimes, you need to go beyond numbers!!! Dec 03, Sanjeev Kotnala rated it liked it.

    Consumer India: Inside The Indian Mind and Wallet

    A commoner soaks in the ambience on day-to-day basis. He is naturally inert and blind to the trends, events and changes Dheeraj refers and brings alive. But to many Indian marketers the ideas may not be new. These are the things, the marketer believe he has been exploiting. It is a good read overall and may even help you paraphrase your meandering thoughts. T G C Prasad.

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